02/12/2009 1:16 PM ET
CBS Radio's KFWB News 980 enhances local programming lineup with addition of Los Angeles Angels broadcasts
Station to simulcast AM 830 KLAA's weekday game broadcasts beginning on Opening Day with matchup versus Oakland A's; KFWB takes the lead on commercial ad sales
KFWB NEWS 980, Southern California's news station for more than 40 years, today announced it has reached an agreement in principle with the Los Angeles Angels to broadcast 110 of the team's weekday games, as well as any post-season appearances by the 2008 AL West Champions. The multi-year partnership calls for the station to carry AM 830 KLAA's flagship game coverage, as well as their post-game programs beginning on Monday, April 6 (6:05PM, PT) when the Angels take on the Oakland A's in their home-opener. Financial terms of the partnership were not disclosed.
In addition to broadcasting game coverage, CBS RADIO owned and operated KFWB along with the company's six other stations in the market (KNX 1070, KROQ, 94.7 The Wave, 93.1 Jack FM, K-EARTH 101 FM and KLSX-FM) will take over in-game commercial inventory sales for AM 830, offering local clients and nationally recognized brands an unlimited number of opportunities to interact with the listening audience of both stations. All seven CBS RADIO stations will promotionally support the partnership on-air and online.
"The ability to provide fans unprecedented coverage throughout the Greater Los Angeles market has been a priority for us," said Angels President Dennis Kuhl. "This partnership with KFWB and the CBS Radio family is an important one for our respective sponsors and advertisers, but more importantly, for our fans throughout the Southern California region."
"When the opportunity presented itself to have one of baseball's most exciting franchises as featured content on KFWB it was a move we could not resist," said Dan Weiner, Senior Vice President and Market Manager, CBS RADIO Los Angeles. "KFWB has been built on its commitment to delivering the best in live local programming, including news, traffic, weather and sports, and the addition of a standout Los Angeles organization to our lineup accurately reflects our mission. At the same time, we're also in the unique position of being able to continue to provide coverage for those listeners seeking information on local issues, and all the news from the day's headlines on our other news station in the market, KNX 1070 NEWSRADIO, during game broadcasts.
"We're equally excited to be able to facilitate the team's on-air ad sales. Baseball is appointment radio programming and clients can reach a large number of captive listeners at peak broadcast times including afternoon drive - one of the most listened to dayparts on the station."
About AM 830 KLAA:
AM 830 KLAA is a locally-owned 50,000 watt radio station which provides an all-locally-produced live sports and sports talk format serving Southern California. AM 830 serves as the flagship station for the Los Angeles Angels baseball and the Anaheim Ducks NHL hockey teams. The station also broadcasts live Notre Dame college football games. Other programming includes sports talk shows such as the morning show The Sports Lodge with Roger Lodge, the afternoon show The Drive with Dave Smith and the The Bigs/Extra Innings with Jeff Biggs as well as a late-morning news interview show, Insight with Brian Oxman and Kathryn Milofsky. Weekends feature live shows covering sports psychology, fishing, horse racing, boating and other areas of interest to sports fans. For more information on AM 830 KLAA, log on to www.am830klaa.com.
About KFWB NEWS 980-AM:
For more than 40 years, KFWB NEWS 980 has been keeping Southern Californians informed with award-winning news, sports and business coverage, and on-time with Traffic on the Ones. KFWB NEWS 980 is owned and operated by CBS RADIO. For more information visit www.kfwb.com.