A new baseball card sweepstakes will bring the Grand Prize winners to New York City for the 2008 All-Star Game and a chance to rub elbows with some of the game's elite players on the field at Yankee Stadium.

The "Be the MVP in NYC" trading card sweepstakes, a season-long promotion coordinated by the players and the Topps and Upper Deck trading card companies, launched this week on www.bbcards.com.

Specially marked packs of Topps Series 2, Upper Deck Series 2 and Fleer Ultra baseball cards offer game cards containing codes for online entry to win one of two Grand Prize trips for four to the 2008 All-Star Game, including an on-field experience during the Home Run Derby.

Other prizes include Xbox 360 video game consoles, Major League Baseball 2K7 video games, officially licensed baseball caps, 2007 Backyard Baseball video games, autographed baseballs and more.

The promotion is supported by 30- and 15-second TV commercials on youth-focused cable networks, national print advertising, point-of-purchase retail displays, and a 60-city youth baseball tour program.

No purchase necessary for participation. For sweepstakes rules and conditions, please visit www.bbcards.com.